View this e-mail in your browser

PhotoKina Announcements This year's Photokina was full of new products and other news from Hasselblad. In addition to launching a range of new products, we have also revealed a new pricing strategy for all Hasselblad digital products, making it easier for new photographers to move up to the Hasselblad system. Visit the link below to learn all about the Hasselblad news from PhotoKina. In addition, be sure to view the PhotoKina video that shows the action that took place in Hasselblad's booth at the show. PhotoKina News Also, for those attending the PhotoPlus Expo in New York on October 23rd-25th, Hasselblad will be showing their latest products in various dealer partner booths. Be sure to look for us there. H3DII-50 to H3DII-60 Upgrade Program There is no reason to wait to have the latest and greatest Hasselblad camera! Purchase and start using a brand new H3DII-50 between October 1 and December 31, 2008 and it will be eligible to be updated to the new H3DII-60 for $8,000. (Difference in MSRP). Contact your Authorized Hasselblad Dealer for details. H3DII-50 Details Here Flextight X5 Promotion Hasselblad USA announces a $2000 Instant Enduser Rebate on the purchases of new X5 scanners between October 1 and December 31, 2008. This promotion will effectively reduce the price on a X5 scanner from $19,995 to $17,995 during the promotion period. Contact your local Hasselblad Authorized Dealer for promotion details. X5 Details Here Hasselblad User Showcase The Hasselblad User Showcase is now online and features stories about different customers using our cutting edge digital capture technology. Click on the link below to read the stories and learn how this technology is assisting these photographers produce stunning images. Hasselblad User Showcase Best regards, Hasselblad USA

Click here to if you do not wish to receive this newsletter in the future